Copywriter
Waste Wizard.jpg

Waste Wizard (spec)

Torontonians love to recycle but don’t know what goes in the blue bin. Many of the items that are thought of as recyclable are in fact, trash and are gumming up the recycling process costing the city money. The Waste Wizard is an online tool to help people in the GTA learn how to properly dispose of almost anything.

Special thanks to Teddy Ivanov and Nick DiGaetano.

Waste Wizard.jpg

Waste Wizard (spec)

by Wendy Fox, Nick Di Gaetano, and Teddy Ivanov

Torontonians recycle as much as they can, but “wish-cycling” or putting the wrong things in the blue bin, can easily turn a truck of viable recyclables into garbage. This inevitably costs the city money that can be better spent elsewhere.

This sweet jingle draws attention to the most common wish-cycled items and directs the listener to the waste wizard program on the toronto.ca website.